Marketing ·
10DLC and the Technical Reality of SMS Marketing in 2026
10DLC, opt-in, content rules, and the actual economics of SMS as a marketing channel — the technical version, not the marketing fluff.
Blog
Blog
Field notes on ecom engineering — WooCommerce, Next.js, NestJS, plugins, and the configurator work in between.
Development ·
Headless WooCommerce in 2026: When It’s the Right Architecture (and When It Isn’t)
When WooCommerce + headless beats Shopify Plus, when it doesn’t, and what running it at scale actually costs in 2026. Honest TCO math.
Analytics ·
Closing the WooCommerce vs GA4 Revenue Gap: Why the Numbers Don’t Match and What to Actually Do About It
WooCommerce shows $503K, GA4 shows $420K. The gap isn’t a configuration error — it’s structural. Here’s why ad blockers, ITP, consent reject…
Development ·
The 2026 WooCommerce Stack: Headless, AI, and What Actually Works
What’s actually worth installing on a 2026 WooCommerce store, when headless makes sense (and when it doesn’t), and the plugin shortlist that…
Development ·
The 5-Year TCO of Ecommerce Platforms: Shopify Plus vs WooCommerce vs Next.js Headless (2026 Numbers)
Build cost is 5–15% of what you’ll spend over 5 years. Here’s the actual TCO of Shopify Plus, WooCommerce, and Next.js headless across four…
Development ·
WordPress + WooCommerce vs Shopify in 2026: An Honest Comparison
WordPress + WooCommerce vs Shopify — the honest comparison with real cost numbers, not platform-loyalty marketing.
Development ·
WooCommerce for SaaS: When It Fits, When It Doesn’t
When WooCommerce is genuinely a good SaaS billing engine — and when Stripe Billing or Paddle is the better choice.
Development ·
Next.js + Payload CMS for SaaS: When This Stack Is the Right Choice
Why Next.js + Payload CMS 3 has become a default for SaaS teams that want a typed, code-first CMS without giving up React.
Development ·
Astro vs Next.js in 2026: An Honest Decision Matrix
Astro vs Next.js — the honest decision matrix based on workload fit, not framework loyalty.