01 Headless builds
When the site is really an application.
PayloadCMS or headless WordPress behind, Next.js in front. Editors keep a real CMS; users get app-fast pages. Builds from $6,000, migrations from $2,500, and a straight "you don't need headless" when you don't.
Typical band $6,000–20,000, fixed after scoping. Boutique Western studios start the same work at $15,000; the FAQ explains why we don't.
02 What we build
Four shapes of headless.
- 01
PayloadCMS builds
Payload as the content backend: your schema, your admin UI, self-hosted, TypeScript end to end. No per-seat CMS bill growing under you.
- 02
Headless WordPress
Keep the WordPress editing experience your team already knows; serve it through Next.js. Our Headless Bridge plugin (public, on GitHub) is exactly this plumbing, shipped once and maintained.
- 03
Next.js frontends
App-fast pages, real Core Web Vitals, previews for editors. The frontend is a product, not a theme.
- 04
Migrations
Off Contentful bills, creaking multisites, or homegrown admins into Payload. Schema design, content migration, redirects, and the training your team needs to own it. From $2,500.
The proof is runnable: Headless Bridge is our open-source headless-WordPress plumbing, and Rekey (MIT-licensed auth and billing) shows how we build the application side. Read both before you pay us anything.
03 FAQ
Fine print.
Why are you cheaper than the agencies quoting $15,000 to start?
Western boutiques price headless from $15,000 mostly on payroll, not complexity. We are a two-founder studio registered in India working at Western quality on published prices: builds from $6,000, typical band $6,000 to $20,000, fixed after scoping. The code is public enough to judge whether that trade is real.
Do we actually need headless?
Often no, and we say so on the call. A brochure site or a standard store is faster and cheaper as plain WordPress or WooCommerce. Headless earns its keep when the site is really an application: heavy interactivity, multiple frontends, strict performance targets, or editorial workflows that outgrew the theme layer.
Who maintains it after launch?
Documented handover if your team runs it, or Custom Care ($1,499–2,500+/mo) if we do: deploys, dependency updates, infra monitoring, and a named engineer. Payload and Next.js stacks rot politely but surely without upkeep; budget for one or the other.
Tell us what it needs to do.
One scoping call. You leave with a fixed number, or the reasons headless is the wrong spend for you.