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Etherlabz · Engineering & design for ecom
Ecom built for the
tricky parts.
Configurators, headless storefronts, and custom WooCommerce — engineered and designed in-house. For DTC brands and manufacturers selling the awkward stuff off-the-shelf can't handle.
Registered with 
What we are, plainly
A small engineering & design studio for ecom and manufacturing. We build the configurators, storefronts, and integrations — and design the brand, UX, and pages that wrap them. One studio, both halves, no handover gap.
What we build
A small engineering studio: custom WooCommerce, headless storefronts, plugins, integrations — and product configurators when off-the-shelf isn't enough.
Ecom builds
Custom WooCommerce stores and headless storefronts. ERP and quoting integrations, role-based pricing, and the unglamorous plumbing that makes a store actually run.
Connectors & scrapers
Pull product, pricing, and order data from third-party platforms — supplier portals, marketplaces, B2B catalogs — and place orders programmatically. Resilient, observable, with backoff and dead-letter queues.
Plugins & integrations
Open-source WooCommerce plugins (cart recovery, AI order lookup, customer sync) and private integrations between your store, CRM, and support stack.
Product configurators
Custom configurators with dimension-precise inputs, real-time pricing across thousands of SKU permutations, plus B2B and dealer portals. Built on WooCommerce, Next.js, or NestJS.
Brand & design
Engineering on one side, design on the other.
Sanya runs the design half of the studio. Identity systems, storefront and landing pages, configurator UX — the design and the engineering ship together so nothing gets lost in the handoff.
Brand identity sprints
Logo, type, palette, basic system. Two-week cycle, one revision round, source files included. Right when you're launching or rebranding.
Storefront & landing-page design
Conversion-focused page design for ecom launches, configurator entry points, and SaaS landings. Hands off to engineering as Figma + design tokens.
Configurator UX
The interaction layer of made-to-order — option trees, real-time price reveal, dealer flows. Designed before the engineering quote, so scope is real.
Pricing for brand sprints and storefront design lives on the pricing page.
Free guide
5 signs your configurator is costing you sales
A 10-minute read for ecom operators and manufacturers — what breaks first when a configurator scales, what to fix in-house vs. rebuild, and the questions to ask any vendor before you sign. No email gate.
Read the guideWhat we can show
Public proof, not borrowed logos
Code we own and ship in the open, plus a SaaS we run end-to-end. Poke around — the repos, the docs, and the live app are all here.
Open source
Headless Bridge
WordPress as a headless CMS done right — featured-image URLs, normalized SEO, per-post stylesheet manifests. The plumbing every headless team rebuilds; we shipped it once.
View on GitHub → Open sourceSimple Post Types
A tidy admin UI for registering custom post types in WordPress — no register_post_type() boilerplate, automatic REST exposure, sibling to Headless Bridge.
View on GitHub → Our SaaSLocalLeads — by PostOrbit
Google Maps lead extraction with email enrichment and quality scoring. Live, paid product.
Visit LocalLeads →What clients said
"Working with EtherLabz has been transformative for our technical infrastructure. Their deep expertise in backend and frontend development allowed us to scale our systems efficiently while maintaining rock-solid performance. What truly sets them apart is their ability to anticipate scaling challenges before they become problems. They've not only built robust APIs that our front-end team loves working with, but also implemented security practices that give us complete confidence in our data handling."
"Working with Etherlabz has been an incredibly smooth and professional experience from the start. Their communication has been clear, consistent, and thoughtful throughout every phase of the project. What really stood out to me is how collaborative and invested they are in the success of the project. They don't just take instructions — they offer ideas, suggest improvements, and make sure everything stays aligned with the original vision."
Who you'll work with
Founder-led. Small team. No middle layer.
Etherlabz is run by the two of us, with a small team behind us on builds. No account-management layer between you and the people writing the code — calls land with whoever would actually own your project.
Blog
Field notes on ecom engineering — WooCommerce, Next.js, NestJS, plugins, and the configurator work in between.
WordPress Multisite for Multi-Region Ecommerce: When It Wins, When It Doesn’t, and What the Alternatives Actually Cost
Multi-region ecommerce on WordPress is an architecture decision, not a feature one. Here’s when WordPress Multisite + Wo…
Edge Functions for Ecommerce: What They’re Good At, What They Break, and Where the Boundary Should Sit
Edge functions are precise tools, not free upgrades. Here’s what they’re actually good at for ecommerce — A/B tests, geo…
Got an ecom problem off-the-shelf can't solve?
Tell us about it. We'll tell you honestly whether we can help, what it would cost, and how long it would take.
Prefer to write rather than call? Send a brief in our Discord →