For founders who have customers and a problem, and no one to build the product yet. We design and build your product with you. We also run one of our own.
You have done the interviews and people want this. You do not want to give a real slice of the company to the first engineer who says yes, or spend months looking. We design and build the first version with you, in accounts your company owns, with documented code your first engineer can pick up.
An AI builder or a freelancer got you to a demo. Sign-up, payments, permissions and data are where it gives way. We read the code, tell you in writing what is worth keeping, and rebuild the rest so it holds up in front of paying users.
Your users want more than you can ship. We help you choose the change that matters most, then build it properly, and clean up the parts that make every release painful.
No price list, because no two problems cost the same. Everything below is in writing before any work starts.
A few paragraphs on who has it and what exists today. No deck needed.
Within 2 working days: questions, or a first take on what to build first. If it fits, scope, timeline and terms follow in writing.
You get a working version to click through each week, and decisions explained in plain words.
Keep building with us, or take the code and docs to your own team.
Comparing options? Read co-founder, agency or studio, including when we are the wrong choice.
It depends on the problem. After your brief we send scope, timeline and terms in writing, so you can compare us with a freelancer, an agency or a hire on real numbers.
Part of the fee can be paid in equity when we both want that. It goes through a standard instrument: a SAFE, or shares at the price of your current or next round. We agree it in writing before work starts.
Saying no to equity is a normal answer and does not change how we read your brief.
Vesting, and what happens to our equity if the work stops early, is set out in the written agreement before work starts, next to the instrument and the price.
No. No board seat and no veto. If we hold equity, we are a small shareholder like any other.
Your company owns what it has paid for. The contract assigns the code, designs and docs to you as each phase is paid. Open-source libraries keep their own licences, and the contract spells out how you can use any general tools of ours that end up in your product.
No. We do not raise a fund and we do not start companies to sell to you. We are a small team that builds products, including one of our own, and we build yours with you.
Our own designers and engineers, led by the founders. You talk directly to the people building your product, whoever is on the call.
Yes. Say so in your brief and we will send one before you share anything sensitive. The brief itself can stay high level.
What you have paid for is yours, and the code, docs and accounts sit in your company’s name, so whoever comes next starts from there.
Mostly TypeScript, React, Next.js, Node and Postgres, because that is what we know best and what most engineers you hire later will know too. We say so if your product needs something else.
India. We work with founders in Europe and the US, in writing first and on calls when it helps.
A few paragraphs is enough. You get a written reply within 2 working days, including a plain no if we are not the right fit.
