01 Pricing
Every price on the table.
Store fixes from $699, security from $399, builds from $1,500. We would rather win work on published numbers than guard a rate card. Productized offers are fixed; custom work tightens to a fixed quote after scoping.
02 Start here
Not sure where to start?
Pick the one that sounds like you and we'll take you straight to the right prices.
Still not sure? Book a 30-min call and we'll point you at the right one →
03 WordPress & WooCommerce, productized
Three fixed offers.
The three fixed offers. Each has its own page with the full terms, and two of them start with something free: a triage of your store, or a 10-point security scan.
Store Rescue
fixed · 1 week
This is you if: Your WooCommerce store is slow, the checkout leaks buyers, or plugins keep fighting.
Core Web Vitals diagnosis, checkout flow review, plugin-conflict resolution, with the fixes implemented, not listed in a PDF. Measurable Core Web Vitals improvement or free. Free triage first: send your URL, get the top 3 things costing you sales within 24h.
- CWV diagnosed and fixed on your key templates
- Checkout walked and repaired
- Plugin conflicts isolated and resolved
- Before/after numbers · faster or free
Security Audit & Hardening
fixed · about a week
This is you if: Your WordPress site matters and has never had a real security pass.
The before-it-happens offer: CVE check on core, theme and plugins, login hardening, permissions, verified backups, firewall. Written report of what we found and changed.
- Known-CVE check across the stack
- Login and account hardening
- Backups verified, firewall configured
- Written report of every change
Emergency Malware Cleanup
scope-priced after free triage
This is you if: Spam pages, redirects, a defaced homepage, or a "this site may be hacked" warning.
Free triage confirms the infection and scope before you pay. Then: malware and backdoors removed, entry point closed, blocklist review, and 30 days of reinfection cover.
- Free triage before any payment
- Backdoors and rogue admins removed
- Entry point identified and closed
- 30-day reinfection cover
Ongoing upkeep after the fix is the Care Plans page: from $99/mo, annual prepay gets 2 months free.
04 Fix what you shipped
The rescue ladder.
€299 tells you where you stand. €990 clears the launch-blockers. From €1,900 makes the whole thing production-ready. The audit fee credits into both fixes; the sprint credits into a rescue booked within 30 days.
App audit
fixed · 48 hours
This is you if: You shipped with Lovable, Bolt, v0, Cursor or Replit and you're worried it'll leak data or fall over.
We check the five things that break: auth, payments, secrets, error handling, monitoring. Then we hand you a severity-ranked report. Yours to keep either way; the €299 credits into any fix below.
- The five things that break, checked
- Security + data-exposure review
- Written report with priorities
- No report by day 5 = full refund · fee credits into any fix
Critical fix sprint
fixed · 1 week
This is you if: The audit found launch-blockers and you want them gone this week.
The top issues fixed: access control and auth, exposed keys rotated, a payment flow that actually charges. The €299 audit fee is credited, and the €990 credits into a full rescue booked within 30 days.
- Top 3 launch-blockers fixed
- Secrets rotated, RLS enabled
- A payment flow that really charges
- Audit credited · sprint credits into a rescue
Full rescue
scoped fixed price
This is you if: The audit found real problems and you want them all fixed without a rewrite.
We fix the risky parts and keep what works. Priced from the audit, so the scope is real. Typically 20–40% of the original build. Audit fee credited.
- Fix the risky parts, keep the rest
- Production hardening + monitoring
- Handover + optional care plan
- Typically 20–40% of the original build
Your app works but loses people? The UI/UX audit is €490: a designer walks your real flows and hands you an annotated, prioritized fix list. Start it here. Building an ecom store or configurator instead? That review is the $1,500 scoping audit under Build the real thing. More detail: how a rescue works · sample audit report.
05 Build the real thing
Build something new.
A lean MVP to prove it, a full store or product to run on, or a made-to-order configurator. Bands, not fixed numbers, because scope varies; the band tightens to a fixed price after a scoping audit.
MVP starter
fixed · 2–4 weeks
This is you if: You're a founder who needs a real micro-SaaS or mobile MVP, not a throwaway prototype.
One core loop done right, with real rails: auth, billing, and a basic admin view. Built to grow into a full build, not thrown away.
- One core feature loop, done right
- Auth + billing + a basic admin view
- Web or mobile
- Built to grow, not to throw away
Full build
4 weeks – 6 months
This is you if: You're launching a real store or going to market with a real product, not a demo.
WooCommerce builds start at $3,000; custom themes and sites at $2,500; custom plugins at $1,500. Headless builds (PayloadCMS or headless WP + Next.js) run $6,000–20,000, and PayloadCMS migrations start at $2,500. SaaS and products (Next.js + NestJS, auth, billing, CI/CD) run $8,000–30,000+. The band tightens to a fixed number after a scoping audit.
- Storefront or SaaS/product, production-grade
- Payments, integrations, migrations
- CI/CD + observability from day one
- Documentation + real handover
Configurator build
4 weeks – 4 months
This is you if: You sell made-to-order and need a real pricing engine, B2B portal, and ERP glue. Our specialty.
$6–10k for one configurator on an existing store; $15–25k+ for a full storefront + configurator + integrations build. Starts with a $1,500 scoping audit that tightens the number.
Studios that build only configurators typically charge $15–60k. We're often less, because we design and build the storefront in the same engagement.
- Input modelling + option tree
- Real-time server-side pricing engine
- B2B / dealer portal, role-based pricing
- Quote / invoice generation
- WooCommerce, headless, or NestJS backend
Weighing a configurator? Read the free configurator buyer's guide first: 5 signs yours is costing you sales, and a build-vs-buy framework.
06 Just need design?
Design, priced up front.
UI/UX audit
fixed · 1 week
This is you if: Your app works but loses people, and you want to know why before commissioning any redesign.
A designer walks your real flows the way a stranger does: onboarding, activation, checkout, empty states, mobile. You get an annotated, prioritized fix list engineering can act on. No report by day 10: full refund.
- Five core flows walked, desktop + phone
- Annotated screens, prioritized fixes
- Written for engineers, no designer needed
- Sample report public before you pay
Single-page design
fixed · 48 hours
This is you if: You need ONE page done fast and beautifully: a landing, AI-SaaS, waitlist, or campaign page.
One page, mobile + desktop, conversion-focused. Handed off as Figma + tokens, or shipped live if you want us to build it.
- One page, mobile + desktop
- Conversion-focused layout + copy polish
- Figma + design tokens, two revision rounds
- Optional: we build and ship it live
Brand & product design
fixed per piece
This is you if: You need a real identity or product UI designed to be built, by the studio that also writes the code.
Brand sprint €2,500 (2 weeks: logo, type system, palette, mini design system, source files). Product & storefront surfaces €1,500–4,500 (wireframes → hi-fi Figma + tokens engineering builds against). 15% off when bundled with a build.
- Brand sprint: €2,500
- Product / storefront surface: €1,500–4,500
- Figma + tokens, engineering-ready
- Same team designs and builds
Portfolio on Dribbble and the work catalogue. 15% off when bundled with a build.
Retainer
Care Plans
For sites, stores and products already in production. Staging-tested updates, daily backups, monitoring, and monthly dev hours at a predictable rate. Annual prepay: 2 months free.
Care $99/mo: updates on staging, daily backups, uptime and security monitoring, monthly report. Care+ $199/mo adds 2 dev hours, performance monitoring and priority response. Commerce Care $399/mo is Care+ for WooCommerce: checkout monitoring, plugin-conflict testing, 4 dev hours. Custom Care runs $1,499–2,500+/mo for headless and custom stacks: named engineer, deploys and infra covered; at the top of the band it is effectively an embedded team with weekly releases and on-call.
per month
- Updates tested on staging first
- Daily off-site backups
- Uptime + security monitoring
- Monthly dev hours (tier-dependent)
- Priority response inside business hours
07 Proof
Exhibit: client on record
“Communication was clear, consistent, and highly responsive, making collaboration smooth and efficient.”
08 FAQ
Questions worth answering up front
I'm on this page and I don't know which one is me.
Four doors, in order: a WordPress or WooCommerce site that needs fixing → the productized band at the top. Shipped an AI-built app → the rescue ladder. Building something new → MVP, full build, or configurator. Just need design → the design card. Genuinely stuck? Book a call and we'll tell you in ten minutes.
Why are these prices visible? Most agencies hide them.
Hidden prices waste both our time. The cheapest doors in are free (the store triage and the 10-point security scan), then the €299 app audit, the $399 hardening, and the €490 UX audit. If even that's outside the budget right now, better you know it here than after a 30-minute call.
Is this hourly?
No, except for change requests inside an active engagement (€45/hr). Audits and sprints are fixed price. Bigger builds are a band because scope varies; the band tightens to a fixed number after the audit.
What about smaller jobs?
The cheapest ways in are the €299 app audit, the €490 UI/UX audit, or a €699 single-page design. Beyond that, quick scripts, one-off WooCommerce fixes, plugin tweaks, or a component you need shipped start around $500. Reach out on Discord, email, LinkedIn, or live chat (all on the contact page) and we'll come back with a fixed price within a working day.
Where are you based, what currency, and what about VAT?
Etherlabz IT Solutions Pvt Ltd is registered in India. We invoice in USD by default, EUR for European clients who prefer it (without VAT, under reverse charge), and INR domestically. Tax handling is normal; we'll spell it out in the contract.
Non-competes and IP?
We honor strict non-competes. We won't take a client who competes with one of yours in the same geography. IP transfers to you on payment, with the standard carve-outs for general-purpose tools and know-how.
I want to see real code before we sign anything. Where is it?
Plenty is public on github.com/EtherLabZ: Headless Bridge, Simple Post Types, Intercom Sync for WooCommerce, and Rekey (our self-hostable auth + billing stack). Pull the source, read the issues, run them locally. That's the best preview of how we engineer; client work stays private.
Ready to talk numbers?
30-minute call, no slide deck. We'll tell you which tier fits, or that we aren't the right call.
Book a call