01 Ecom engineering

Ecom engineering for stores off-the-shelf can't handle.

Custom WooCommerce and headless storefronts, product configurators, ERP and quoting integrations, and supplier connectors, designed and built by the same two founders. The awkward-middle work between a Shopify theme and a from-scratch rebuild.

02 What we build

The ecom shelf, without the everything-shop act.

Six things we actually do, and we say no to the rest.

Custom WooCommerce

Themes, plugins, checkout and cart work, role-based and B2B pricing. The store bent to your catalogue, not the other way round.

Headless storefronts

Next.js front ends on a WordPress/Woo or bespoke backend. Fast and Core-Web-Vitals-clean, with full control over the UX.

Product configurators

Dimension-precise inputs, real-time server-side pricing, dealer and B2B portals. General made-to-order competence. Try the live demo below.

Connectors & scrapers

Pull product, pricing, and order data from supplier portals and marketplaces with no API, and place orders programmatically. Retries, backoff, and dead-letter queues so it survives their outages.

Integrations

ERP, quoting, payments, CRM, and support glue: Intercom, HubSpot, Brevo, Klaviyo. The connective tissue nobody wants to write.

Care plans

Updates, monitoring, and small enhancements for stores already in production. Someone who knows the codebase on the other end of the ticket.

03 See it work

A configurator you can actually click.

One pricing engine, two example verticals: tray-letter signage and apparel runs. Server-side pricing nobody can view-source, rules that explain themselves, a trade/B2B mode. Adding a product is a config file, not a rebuild. Demo rates are illustrative.

Configurator case files

Tray-letter signage vertical

Letter height, depth, face material, illumination: every choice re-prices live, server-side, so nobody can view-source the rate card. Rules explain themselves when an option is off.

Open the signage demo →
  • Pricing server-side, live
  • Options config file, not code
  • Trade mode B2B rates built in

Apparel runs vertical

Quantity breaks, print methods, and per-position pricing on one engine, the same rules core as signage with a different config file. That is the point: adding a product is configuration, not a rebuild.

Open the apparel demo →
  • Engine shared with signage
  • Qty breaks priced per run
  • New vertical a config file

One pricing engine, open on GitHub

Read the rules engine before you hire us. Server-side pricing, explainable constraints, a trade/B2B mode. Demo rates are illustrative; the architecture is the product.

View the engine on GitHub →
  • Source public repo
  • License read before you buy
  • Stack TypeScript · Node

Weighing a configurator at all? Start with the free configurator buyer's guide covering 5 signs yours is costing you sales, plus a build-vs-buy framework. No email gate.

04 Honesty check

When we're probably the right call

Four signals that point at us. None of them apply? Tell us anyway. We'll be honest about whether the fit is there.

You've outgrown the off-the-shelf checkout

Variants, B2B pricing, or fulfilment your platform fights you on at every turn. The workarounds have become the work.

You sell the awkward stuff

Made-to-order, dimension-driven, or SKU-explosion products that a stock theme was never built to price or present.

Your data lives on someone else's platform

A supplier portal or marketplace with no API, and the numbers you need are locked behind a login you have to scrape.

You want one team for design and build

The storefront designed and the engineering shipped under one roof, so nothing gets lost in a handover between two vendors.

The same studio designs too, storefront look and feel included. See the design service →

Entry: closing

Got an ecom problem off-the-shelf can't solve?

Balance due one conversation

Now booking

Tell us about it on a 30-minute call. We'll tell you honestly whether we can help, what it would cost, and how long it would take.