Blog · Development
Field notes on ecom engineering — WooCommerce, Next.js, NestJS, plugins, and the configurator work in between.
Multi-region ecommerce on WordPress is an architecture decision, not a feature one. Here’s when WordPress Multisite + WooCommerce wins, when…
Edge functions are precise tools, not free upgrades. Here’s what they’re actually good at for ecommerce — A/B tests, geo routing, auth, imag…
Ecommerce caching is harder than blog caching because stale prices and stale stock cost real money. Here’s how to set up the five layers — b…
Personalization that converts and personalization that creeps people out are different problems. Here’s how to build the first without slidi…
If you’re shipping a sub-2,000 SKU store, a Postgres cluster and a headless CMS is over-engineered. Astro plus an edge SQL service like Turs…
Why Next.js + Payload CMS 3 has become a default for SaaS teams that want a typed, code-first CMS without giving up React.
When WooCommerce is genuinely a good SaaS billing engine — and when Stripe Billing or Paddle is the better choice.
WordPress + WooCommerce vs Shopify — the honest comparison with real cost numbers, not platform-loyalty marketing.
Astro vs Next.js — the honest decision matrix based on workload fit, not framework loyalty.